Faculty

Customer Testimonails

Name

Dr. Tripti Dhote

Designation

Assistant Professor - Marketing


Qualification

BSc (Microbiology), BMC (Media and communication), MBA (Marketing), PhD (Marketing/ Branding).

Completed Masters Diploma in Higher Education Andragogy (MDHEA) from Symbiosis International University.

 

Experience

Corporate Experience: 8 years. Academic Experience: 10.4 years post graduate teaching

Areas of Interest
Marketing, consumer, Brand, Integrated marketing communication Strategy and Business communication.

Publications/Presentations in Conferences/journals

  • 7 International conferences attended. 2 in Cyprus and Cardiff UK. 5 in India including IIM (A).
  • 10 research Papers both qualitative and quantitative published in Indexed and referred Journals.
  • Case study - Zomato: online food discovery published in The Case centre

 

Membership/ Affiliation

Member of TIE

 

Fellowships / Honours

  • Best Research Paper Award in Marketing track (SITM-IRC- TEM-2015) for paper titled: Effectiveness of digital marketing in education An insight into consumer perceptions, SIU, Pune
  • Best Research Paper Award in the Marketing and Branding track at Indo-Canadian International Conference of Business and Behavioural Sciences, (ICICBBS -2015) in Goa. 3rd and 4th July, 2015. For the paper titled: Global Destination branding through Indian Cinema: Evaluating the Brand Relevance.
  • Empanelled for Branding on MTDC Govt. of Maharashtra
  • Authorised for conducting a Post campaign impact study and analysis for Tourism Corporation of Gujarat ltd (TCGL) and Gujarat Tourism Development Ltd. (GTDC)

 

Workshops And Programs

Conducted FDP's on various topics including case study methodology. Attended workshops in Leading B schools. MDP for insurance executives

 

Consulting Assignments

Interested in consulting assignments in own areas of interest. Specialised in Corporate case studies.

Email

tdhote@sitm.ac.in

Phone No.

+91-20-3911-6164


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