Faculty

Customer Testimonails

Name

Dr. Sandeep Prabhu

 

Designation

Assistant Professor- Analytics & Marketing

 

Qualification

B.E. (Mechanical), M.B.A. (Marketing), M.B.A. (Finance), UGC- NET Certified, Ph.D. (Marketing)- Pune University

 

Experience

13-year industry experience at Kirloskar Pneumatics, Kirloskar Brothers, Godrej Hicare, Toshiba Kentosh Electronics, Milton, and Philips India.                                     

10-years teaching experience. MIT School of Business and Symbiosis Institute of Telecom Management (SITM).

 

Area of Interest

Teaching and research in area of Business Analytics, Research Methodology, Business Statistics, Predictive Business Analytics. Expertise in Structural Equation Modeling (SEM), IBM SPSS, IBM AMOS, R-programming statistical software.

 

Publications

  • Ph.D. Thesis: (2016) A Study of Retail Service Gaps with Specific Reference to Three Major Color Television Brands In Pune City. Pune University (SPPU)
  • (2016) Impact of Advertising and Sales Promotion expenses on the Sales Performance of Indian Telecommunication Companies. Indian Journal of Science and Technology, 9(46). DOI: 10.17485/ijst/2016/v9i46/107317, December 2016
  • (2016). Literature review of service encounter management, using emotions management. Indian Journal of Science and Technology, 9(46). DOI: 10.17485/ijst/2016/v9i45/106758, December 2016
  • (2016). Literature Review of Service Failure, Service Recovery and their effects on Consumers and Service Employees. Telecom Business Review, 9(1), 39–45.
  • (2016). Valuation Techniques in Telecommunication Industry: An Alternative Approach based on Operating Cash Flow and Number of Subscribers. Telecom Business Review, 9(1), 32-38.
  • (2015). Management of Service Gaps by Infusion of Technology. Telecom Business Review, 8(1), 10–17.
  • (2015). Affiliate Marketing’s Future in India. Indian Journal of Science and Technology, 8(February), 247–251. DOI: 10.17485/ijst/2015/v8iS4/62936
  • (2011). Study of satisfaction with reference to Tata Nano cars customers in Pune city, PMR, 10(2), 28-32.
  • (2011). Cover story: An Overview of Leading Brands in India, Advertising Express, The ICFAI University Press, (1), 11-13.
  • (2009). Acquiring professional Skills: Need of the hour, Marketing Mastermind, The ICFAI University Press, (6), 41-43.
  • (2008). Marketer’s dilemma: Attract, Retain or Sack the Customer, Indiana Times, All India Association of MBAs, 10(3), 34-39.
  • Literature review of service quality concepts, models and scales.
  • Relationships between television brands, technologies, and screen sizes affecting consumer decision making process.
  • Systematic Literature Review of Negative Social and Psychological Factors Affecting Mobile Phone Users.

 

Workshops & Programmes

Conducted workshops on ‘Research Methodology & Statistics’, ‘Business Analytics using R-programming’

 

Consultancy/ Assignments

Research projects in Marketing research, Sample design, Instrument development, Statistical analysis 

 

Email

sprabhu@sitm.ac.in

Phone No.

020-39116158 (Direct)


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