Faculty

Customer Testimonails

Name

: Sandeep Prabhu


Designation

: Assistant Professor - Marketing


Qualification

: BE, MBA-Marketing, MBA (Finance),NET  Pursuing PhD


Experience

: Industry experience:13 years industry experience. In area of Marketing, Product management, Sales management, and Service management functions at Godrej, Toshiba, Philips, Milton, and Kirloskars

: Teaching experience:5 years PG teaching experience in Services management, Retail management, Product & Brand management, Business statistics, Research methodology, Marketing research, Strategic management, and Sales & Distribution management


Areas of Interest

: Research in Service Management

  • Acquiring professional Skills: Need of the hour, Marketing Mastermind, The ICFAI University Press, (6), 41-43. (ISBN: A100002355)
  • Cover Story: An Overview of Leading Brands in India, Advertising Express, The ICFAI University Press, (1), 11-13 (ISBN: A100002346)
  • Marketer's dilemma: Attract, Retain or Sack the Customer, Indiana Times, All India Association of MBAa, 10(3), 34-39
  • KBSCMR International Conference (2011), (Kohinoor Business School: Centre for Research, Khandala), 'Will present mobile consumers of 2 G services shift to 3 G services in India?', Spectrum (ISSN 0975 – 2153)


Publications/Presentations in Conferences/journals

  • KBSCMR International Conference (2011), (Kohinoor Business School: Centre for Research, Khandala), 'Growing Importance of After Sales Service in Consumer Durable Products: A Study of Fan Market Companies in Pune City', Spectrum (ISSN 0975 – 2153) Audyogik Shikshan Mandal's International Conference on Ongoing research in Management and IT (2011), 'Creating Competitive Advantage through Entry and Exit Barriers'
  • Audyogik Shikshan Mandal's International Conference on Ongoing research in Management and IT (2011), 'Efforts taken by final year management students to get themselves placed'
  • Sinhgad Institute of Management Conference (2011), 'Dynamics of Distribution and Supply Chain Management', Analysis of Multi-channel Retailing Adopted by Retailers and Manufacturers with Specific Reference to Consumer Durable Industry in India. (ISBN 978-8191011807)
  • National Doctoral Conference (2011), Vishwakarma Institute of Management, 'A Study of service gaps in Retail Industry with specific reference to retailing of consumer durables in Pune Metropolitan city' (ISSN 978-81-920768-2-9)

Fellowships / Honours

: Winner of Second Prize in paper presentation at Doctoral Conference organized by Vishwakarma Institute of Management in association with Pune University (2011)


Workshops And Programs

: Conducted workshop on 'Research Methodology and Statistics' for 'Certificate Course in Higher Education' at MIT Schoolf of Business at Pune Conducted FDP on 'UGC-NET Certification- Do's & Don'ts' at MIT School of Business Conducted FDP on 'Attitude Measurement and Scaling for researchers' at MIT School of Business


Consulting Assignments

: Research projects in Marketing research, Sample design, Instrument development, Statistical analysis



Phone No.

: 020-39116158 (Direct)